Miss America, When I Knew Her
Do you remember Sharlene Wells? She became Miss America in 1985. And just by chance, it was the year after Vanessa Williams was de-throned as Miss America seven weeks before her reign ended when nude photos of her appeared in Penthouse Magazine (stupid decision to dethrone her…and they were great photos).
So who better to be Miss America the next year than a “goodie-two-shoes Mormon” from Utah? But I am sure that had nothing to do with the judges’ decision.
In the mid and late 80s, I was in charge of the television and radio marketing for ZCMI, the Mormon-owned department store with locations in Utah and Idaho. Somebody had the brilliant idea to hire Ms. Wells to be our spokesperson for the year. Great. So we hired her. (And yes, those were the years when we had to file the nipples off of mannequins in the stores to appease the easily offended.)
We had three shoots with Ms. Wells, bunching up commercials so we could run them throughout the year. I’m sure after 20 years, Ms. Wells-Hawkes is a lovely individual. And my hind site might be a bit harsh, but bare with me. This is how I remember her.
Shoot one: The poor stylest pulled shoes that were 1/2 of a size too large for Ms. Wells’ feet. So she purposely flopped her feet around the set every time she walked. We were shooting with sound instead of doing voice-overs later, so of course, this could not continue. We checked every woman on the set until we found an acceptable pair of shoes that Ms. Wells could wear and would stop flopping. I recall her having big feet, so she was probably self conscious. We also had to shoot her straight on, as her nose was not really her best feature. But she was a special spirit.
Shoot two: This happened on a Saturday during Mormon general conference, and Sharlene brought along her mother. Her mom was actually really nice, however her mother had to watch conference. So we found a television and brought it on set and established a mini lounge area for her mother to partake of her spirituality. Again, we were shooting with sound, and her mother was kind enough to turn down the sound on Mormon conference every time we would start shooting. Sharlene and her mom bantered around the names of the general authorities like they had all been to their house. In fact, I think Sharlene’s father was, or was to become, a general authority for the Mormon church. Gag. Not only did I have to work on a Saturday, but I had to hear Mormon general conference in the background.
Shoot three: The final shoot, and we were shooting couture. Ms. Wells looked great in it. And at the end of the shoot, she asked to keep and take home one of the outfits. Our account executive from the ad agency told her yes. I found out and was furious and made the agency pay for the outfit. Argh!!!! What a mess to clean up. I could check out up to $10,000 of merchandise from the stores with my company issued advertising credit card. But it all had to be returned. Try explaining to accounting that we would have to bill the agency because the head ad agency dude had a crush on Ms. America and gave her expensive clothes for free. On top of everything we were paying her.
After Miss America, I believe Ms. Wells worked for ESPN for eight or so years, married a physical therapist, wrote books, and recorded music. Good for her. But I’ll always remember her as the clothes hungry, conference watching, shoe clomping model.
Filed under: Humor, Mormon, Utah, Television | 2 Comments »

Yes @sarahbellum, they're wieners. And I ate them with joy. - 
She still didn’t get it. “Shut up, really? I’m still a little confused. Angela wants to know for what part of the body?” So I took ten seconds and drew her a picture in Word and sent it.

